Case Study: Aqua Rush
Brand identity, packaging and marketing material
The Challenge
We were required to design a bottle and brand identity that would stand out from other drinks, such as vitamin and mineral water, energy drinks and carbonated beverages. The challenge was to create an image of vitality and health, ”a top up” rather than an energy, boost. This required thorough research of all beverages in the market, in order to establish a visual identity which would appeal to consumers, stockists and the retailers.
The Solution
We have created a simple shaped bottle with bold clean lines.The logotype is also simple and bold and striking on shelf. The visuals selected to portray the brand reflect energy and vitality adding support to the beverage’s benefits. The brand has been launched via social media to build awarness. We have also added print collateral, support promotions and events.The branding for Aqua Rush has been successful for the business, allowing their product to be stocked in their target retailers and noticed by customers.
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