Case Study: Plumblink rewards and benefits program
Update the program visual identity and implementation of the new identity across a number of communication platforms
The Challenge
The Benefits and Rewards Program is an intergral part of Plumblink’s planned business growth. The challenge was to create a greater awareness of the programe,by drawing more customers to sign up for the advantages of purchasing from Plumblink. We needed to build greater loyalty and increase the customer base.
The Solution
The route we took was to be a lot bolder with the imagery used for the new identity. Strong bold masculine shapes and chrome finish typography was more in keeping with the consumers visual frame of reference. We also selected more opportunities in stores and advertising spaces where the campaign would make a greater impact.
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